Lead follow-up SLA (1 hour rule)

4 min lesson

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New leads go cold fast — EasyAd marks NEW >1 hour as Needs contact.

  1. Open Dashboard → Leads after Sync Meta.
  2. Call or WhatsApp, then Log call in the lead drawer.
  3. Use +1h / +24h follow-up chips; optional WA reminder queue.
  4. Move status: NEW → CONTACTED → QUALIFIED → CONVERTED.
Related guide →