An institute switched from website traffic to WhatsApp destination ads because counselors reply fastest on chat.
- Prepared a first-reply template: greet, confirm course interest, ask batch timing.
- Built campaign in EasyAd with WhatsApp destination and a tight city geo.
- Monitored chats under Leads → WhatsApp; tagged intent in notes.
- Scheduled +24h WhatsApp follow-ups for silent chats from the CRM drawer.
- Paused weak creatives after checking Meta delivery — iterated copy before raising budget.
This pattern works only when someone answers WhatsApp during business hours. If not, Instant Forms are safer.