A single-city clinic used Meta Instant Forms for “free consultation” and followed every lead inside EasyAd within the hour.
- Connected Meta Business Manager and accepted Lead Access terms for Instant Forms.
- Launched one Smart Builder campaign: city radius + clear offer + Instant Form destination.
- Synced leads to Dashboard → Leads; set +1 hour follow-up SLA on new submissions.
- Logged each call outcome in the lead drawer; moved hot leads to QUALIFIED.
- Used WhatsApp connect so unanswered form leads got a polite reminder message.
Outcome depends on offer and staffing — the win was zero overnight leads sitting untouched, not a guaranteed ROAS number.