A store used EasyAd’s budget calculator to pick a test spend, then ran one offer for 10 days before scaling.
- Sketched daily spend with the public budget tool — learning budget, not “guaranteed leads”.
- One product offer + one creative set + one city; no competing campaigns.
- Published via Smart Builder Launch after Meta health checklist was green.
- Reviewed cost per lead and answered-call rate in Leads — not vanity reach.
- Only then duplicated the winning ad set with a modest budget bump.
Honest lesson: most waste comes from testing five weak offers at once. One tight test beats noise.